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Case Study

Web Design, Development and Hosting for NOVUS by Croft

Client Introduction:

NOVUS, a dynamic company in search of a revamped online presence, sought the expertise of Croft, a marketing agency that specialises in web design and development. The partnership between NOVUS and Croft was initiated through a referral from a mutual contact, leading to a long-term collaboration. When NOVUS were introduced to Croft its existing website required modernisation, mobile optimisation, and improved functionality. NOVUS required a website that not only looked professional but also provided an informative and easy to navigate experience for its users.

The Solution:

Croft's team collaborated closely with NOVUS to understand their requirements. They created a detailed plan to refresh the website, ensuring a modern design and enhanced functionality that reflected NOVUS' brand identity. The new website was built with a user-friendly Content Management System (CMS), allowing NOVUS to independently manage and update their content, giving them flexibility and autonomy with their new solution.

Results and Impact:

The collaboration between Croft and NOVUS led to substantial improvements:

Enhanced User Experience: The new website design and improved functionality resulted in a more engaging and user-friendly experience, contributing to increased visitor satisfaction.

Content Autonomy: NOVUS gained the ability to manage their website content independently, ensuring timely updates and relevance without dependency on external support.

Cost Savings: Hosting the website on Croft's dedicated server saved NOVUS from potentially high hosting costs while ensuring a reliable online presence.

Long-Term Partnership: The successful transformation of NOVUS' website led to a long-term partnership between NOVUS and Croft, enabling collaboration between the two entities on an ongoing basis.

Conclusion:

The NOVUS project showcases Croft's commitment to delivering comprehensive web solutions. By addressing design concerns, improving functionality, and offering cost-effective hosting, Croft not only met NOVUS' immediate needs but also laid the foundation for a long-term collaborative relationship. The case study demonstrates Croft’s commitment to providing clients with user-friendly CMS solutions and flexible hosting options. The before-and-after photos showcase the remarkable transformation achieved on NOVUS’s website.

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