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Case Study

Full Web and Brand Redesign for North West Landlords Association by Croft

Client Background:

In September 2022, the Northwest Landlords Association (NWLA) approached Croft, a digital agency specialising in web design and development, seeking a comprehensive overhaul of their existing website. NWLA faced challenges with the functionality, layout, and overall aesthetics of their website. Additionally, they were struggling to establish a clear design direction and were uncertain about the colours and features that would best serve their audience. NWLA sought a fresh and modern look for their brand, including a new logo that resonated with their target audience.

The Solution – Croft's Expertise:

Croft initiated the project by conducting a thorough analysis of NWLA's requirements and challenges. Through collaborative discussions and the submission of a "wish list" by NWLA, Croft gained a deep understanding of the client's needs and aspirations. Leveraging their expertise, Croft provided strategic advice to NWLA on what aspects of design and functionality were essential for their website. This advice was based on industry best practices, user experience considerations, and the specific needs outlined by NWLA. Croft proposed and executed a comprehensive brand overhaul for NWLA. This included a new logo design and a modernised visual identity, Croft presented a range of logo options, allowing NWLA to choose a design that resonated best with their organisational values and goals.

Results and Impact:

The collaboration between NWLA and Croft resulted in a transformative change for the organisation:

Revitalised Web Presence:

NWLA now boasts a modern, user-friendly website that is a significant departure from the outdated platform they had before. The new design aligns with contemporary aesthetics and enhances the overall user experience.

Brand Refinement:

The new logo and visual identity provided NWLA with a refreshed and cohesive brand image, creating a more appealing and professional impression for their audience.

Positive Member Feedback:

NWLA members have provided enthusiastic feedback, emphasising the ease of use and navigation of the new website. The positive response underscores the success of the project in meeting the needs and expectations of the target audience.


The North West Landlords Association project proves Croft's ability to make a positive difference through skilful web design and development. By guiding NWLA through a comprehensive redesign process, the project was a huge success, and this is reflected in the positive feedback received from NWLA members, who now have a website they can be proud of, aligning with modern design standards and delivering an improved user experience.

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